The Talisman Centre - Complete Rebrand
GRAPHIC DESIGN | BRANDING | ART DIRECTION & SPECIAL PLANNING | INSTALLATIONS
GRAPHIC DESIGN | BRANDING | ART DIRECTION & SPECIAL PLANNING | INSTALLATIONS
In 2008 AERA Creative was contracted by Calgary’s #1 sports & wellness facility, The Talisman Centre, to conceptualize a fresh and innovative new direction for the centre. AERA became responsible for the complete visualization of how the centre would transform itself while closing down the core section of the facility to perform the year long renovations to the main roof structure. From 160 ft. wall installations, custom photography, print design all the way to a refresh of the Talisman Centre brand, AERA was the bounding board towards a look that would carry them into the new era.
Unfortunately due to a corporate restructure of key staff in late 2009, the project was axed by the new marketing manager in order to make way for her own direction. It was pure pleasure working with such an amazing facility for the time that we did. The response that we received from the direction and materials we produced was simply so overwhelming that we feel they need to be showcased.
Unfortunately due to a corporate restructure of key staff in late 2009, the project was axed by the new marketing manager in order to make way for her own direction. It was pure pleasure working with such an amazing facility for the time that we did. The response that we received from the direction and materials we produced was simply so overwhelming that we feel they need to be showcased.
ART DIRECTION & LEAD DESIGN: Jai Benteau
SECONDARY DESIGN: Crystal Johnson
PHOTOGRAPHY: Alix Broadway
PROJECT MANAGEMENT: Kelley Matley
REBRANDING CONCEPTS & ENVIRONMENTAL INSTALLATION MOCKUPS
PROPOSED TALISMAN PROGRAM GUIDE
HALL OF INSPIRATION WALL INSTALLATION - This 160 foot installation spanned the interior length of the main corridor and consisted of a full wall vinyl wrap, interchangable floating wall displays, etched alu-panels and inspirational stories from the centre's athletes.
LEGACY WALL CONCEPT - The legacy wall was a showcase of the history behind the centre, it's contributing benefactors and it's current board of directors. Utilizing a full wall vinyl wrap, alu-panel displays, flush mounted LCD screen display and interchangable floating wall panels.
HR PHOTOGRAPHY - By Alix Broadway of AERA Creative Inc.
